If you buy Facebook ads and point them to a landing page, your workflow probably looks something like this:
- Buy ad
- Send traffic to a URL
- If somebody takes action when they hit the URL, record a "conversion" event
Basically, you want to know if the cash you're spending on ads is paying off, am I right?
Well, good news! Just today, Facebook announced the ability to use Messenger as an endpoint for ads.
Check out their article about how to get it done -> https://developers.facebook.com/blog/post/2016/09/12/new-messenger-features-payments-ads-enhanced-mobile-websites/