Overlay Widgets & Embeddable Widgets
The opt-in process is the same for the following widgets:
Let’s go to the Bar now. When a user catches this widget on a website, it looks like this:
Let’s just zoom into the main thing here:
As soon as the user clicks “Send to Messenger” button, Facebook will ask them to sign in:
When it’s done, the user becomes a Subscriber and receives the automated opt-in message on Facebook.
After that, the Bar widget on the website will change to its “Submitted State” and the user can click “View it in Messenger” if they want to be redirected there to continue the conversation:
NOTE: “View it in Messenger” text doesn’t have to be the same for this button, you can always edit it.
And here’s the opt-in message:
The user will NOT have to click “Get Started” button to receive this message. Also, it’s not a Welcome Message from the “Automation” tab, but a custom opt-in message created inside the widget. However, you can actually replace this message with your page’s Welcome Message and the bot will fire it to the user as the opt-in message.
That’s pretty much it - now to the next one.
Landing Page looks like this to the user:
Again - the user has to click “Send to Messenger” button and sign in to become a Subscriber:
The widget will present its ‘Thank You’ message and suggest to continue the conversation in Messenger:
No “Get Started” button where - the user receives a custom opt-in message again, which can also be replaced with a Welcome Message if you wish:
Note: See this “Powered by ManyChat” attachment? It indicates that the widget is created on a Free account. You can remove the branding by upgrading to our Pro plan.
Messenger Ref URL
Now, this is a bit different. Messenger Ref URL is often placed in a button, whether it’s implemented in the e-mail or on a website. Let’s try the second option - here’s the button with the link inside:
When the user clicks it, they're instantly redirected to Messenger and this shows up (look at the bottom of the screenshot):
That’s right - it’s the “Get Started” button. This button is provided by Facebook as a way to warn a user that they are going to start a conversation with the bot, so they have to click the button first to become a Subscriber.
Once it’s done, the opt-in message is triggered (which can also be replaced with Welcome Message for example):
The user is now subscribed to your bot!
Facebook Comments Growth Tool
Let’s see how users subscribe to your bot with this super powerful widget.
Obviously, there must be a post on your FB page which encourages the user to reply something to it in the comment section:
Next step is to actually leave a comment on this post:
That’s when the magic starts to happen: the user receives an automated message from the widget right away (or with a delay, depending on the widget’s settings):
“Get Started” button is completely bypassed with FB Comments tool.
In order to become a Subscriber, users have to type something in response to this message so their personal info can be picked up by ManyChat and displayed in the “Audience” tab:
That’s how it goes!
NOTE: "Opt-In Actions" is the new tab we’ve introduced recently for the widget - it adds the option to send the Opt-In message to the user when he responds to the welcome text from the widget (the first automated message which is fired right after the user leaves a comment under the post).
As you can see in the screenshot above, there are 3 options:
- You can choose to send the Opt-In message to everyone regardless of Keywords in the user's response
- You can send it only to those who replied to the welcome text with a Keyword you've set up
- Or you can choose not to send the Opt-In message at all, using regular Keywords from the "Keywords" tab in your ManyChat account.
You can also subscribe users to Sequences in this tab now.
Facebook Ads JSON
Facebook Ads JSON allows you to convert users who click on a Facebook Messenger Ad into bot subscribers.
Let’s go with this ad for example:
The user can either click “Learn More” button or basically on the right side of the ad’s image to receive the automated message from the widget:
Now a person will get into your list only if they click a button in your message. So keep in mind that the first message should contain a button:
After the button is clicked, this user becomes a Subscriber:
Facebook Messenger Code
Messenger Codes can be scanned with your Messenger App to instantly link the user to your bot, no typing needed. They're great for sticking on fliers, ads or anywhere in the real world where you want people to try your bot.
For example, the user sees this post on your FB Page:
For the sake of this tutorial, the most kind-hearted person in the Universe - Dan Gamito - provided a GIF of what should happen next:
Just to recap: the user has to tap “People” => “Scan Code” in the Messenger App, hold his camera up to a Messenger Code and wait until it’s captured. Once it happens, “Get Started” button is displayed which should be clicked so that the user could become a Subscriber and start receiving information from your bot.
Hope this article helps you better understand the opt-in process for Growth Tools mentioned above!