Overlay Widgets & Embeddable Widgets
The opt-in process is the same for the following widgets:
Let’s go to the Bar now. When a user catches this widget on a website, it looks like this:
Let’s just zoom into the main thing here:
As soon as users click “Send to Messenger” button, Facebook will ask them to sign in:
When it’s done, the user becomes a Subscriber and receives the automated opt-in message on Facebook.
After that, the Bar widget on the website will change to its “Submitted State” and the user can click “View it in Messenger” if they want to be redirected there to continue the conversation:
NOTE: “View it in Messenger” text doesn’t have to be the same for this button, you can always edit it.
And here’s the opt-in message:
The user will NOT have to click “Get Started” button to receive this message. Also, it’s not a Welcome Message from the “Automation” tab in your ManyChat account, but a custom Opt-In Message created inside the widget. However, you can actually replace this message with your page’s Welcome Message and the bot will fire it to the user as the opt-in message.
That’s pretty much it - now to the next one.
Landing Page looks like this to the user:
Again - the user has to click “Send to Messenger” button and sign in to become a Subscriber:
The widget will present its ‘Thank You’ message and suggest to continue the conversation in Messenger:
No “Get Started” button here - the user receives a custom opt-in message again, which can also be replaced with a Welcome Message if you wish:
Messenger Ref URL
Now, this is a bit different. Messenger Ref URL is often placed in a button, whether it’s implemented in the e-mail or on a website. Let’s try the second option - here’s the button with the link inside:
When the user clicks it, they're instantly redirected to Messenger and this shows up (look at the bottom of the screenshot):
That’s right - it’s the “Get Started” button. This button is provided by Facebook as a way to warn a user that they are going to start a conversation with the bot, so they have to click the button first to become a Subscriber.
Once it’s done, the opt-in message is triggered (which can also be replaced with Welcome Message for example):
The user is now subscribed to your bot!
Facebook Comments Growth Tool
Let’s see how users subscribe to your bot with this super powerful widget.
Obviously, there must be a post on your FB page which encourages the user to reply something to it in the comment section:
Next step is to actually leave a comment on this post:
That’s when the magic starts to happen: the user receives an automated message from the widget right away (or with a delay, depending on the widget’s settings):
“Get Started” button is completely bypassed with FB Comments tool.
In order to become a Subscriber, users have to type something in response to this message so their personal info can be picked up by ManyChat and displayed in the “Audience” tab:
That’s how it goes!
NOTE: "Opt-In Actions" tab adds the option to send the Opt-In message to the user when he/she replies to the Auto-response from the widget (the first automated message which is fired right after the user leaves a comment under the post).
As you can see in the screenshot above, there are 3 options:
- You can choose to send the Opt-In message to everyone regardless of Keywords in the user's response
- You can send it only to those who replied to the welcome text with a Keyword you've set up
- Or you can choose not to send the Opt-In message at all, using regular Keywords from the "Keywords" tab in your ManyChat account.
You can also subscribe users to Sequences in this tab.
Facebook Ads JSON
Facebook Ads JSON allows you to convert users who click on a Facebook Messenger Ad into your bot Subscribers.
Let’s go with this ad for example:
The user can either click “Learn More” button or basically on the right side of the ad’s image to receive the automated message from the widget:
Now users will get into your list only if they click a button in your message. So keep in mind that the first message should contain a button:
After the button is clicked, this user becomes a Subscriber:
Facebook Messenger Code
Messenger Codes can be scanned with your Messenger App to instantly link the user to your bot, no typing needed. They're great for sticking on fliers, ads or anywhere in the real world where you want people to try your bot.
For example, the user sees this post on your FB Page:
Here's what should be done next: users have to open Messenger app on mobile, tap their avatar in the upper left corner next to the word 'Chats', tap their avatar inside the Messenger Code and then hit SCAN CODE tab on the left. The phone's camera gets activated right away - the user has to hold his/her camera up to the Messenger Code and wait until it’s captured. Once it happens, 'Get Started' button is displayed for new users which should be clicked so that the user could become a Subscriber and start receiving information from your bot.
Note: users who had already subscribed to your bot previously will not see the 'Get Started' message.
Embed Facebook Customer Chat on your website to support and engage visitors directly through Messenger. It looks like this:
When users click "Chat Now" Facebook will ask them to sign in:
Users have to click this button and sign in to become Subscribers.
There is no “Get Started” button here - users receive your opt-in message immediately just like in Embeddable and Overlay Widgets.
The checkbox plugin allows you to display a checkbox in forms on your website that allows users to opt-in to receive messages from your bot in Messenger:
When a person is logged into Facebook in their browser, their session will be detected and their name and profile picture will be shown beneath the checkbox. This lets the user know which identity will be opted into communication with the business if they proceed.
If the identity displayed isn't the person using the site, they can click the "Not you?" link to log out. It will clear the active Facebook session and present a login dialog.
When a person opts-in to receive messages via the Checkbox plugin, the opt-in must be triggered by a user action, such as a Button press:
After pressing this Button a person becomes your Subscriber.
Hope this article helps you better understand the opt-in process for Growth Tools mentioned above!