Broadcasting Content

Your Messenger bot is set up and you even got your first subscribers. So let’s start doing Messenger Marketing with a Broadcast.

1. What is a Broadcast

ManyChat Broadcast is one of the best marketing tools to share your content with every user right in their Messenger, engage your subscribers and reveal their needs and interests. This is the next amazing ManyChat  feature that gives you a chance to start a dialogue with your subscribers instantly, so you can:

  • deliver a content to your subscribers and target it at a specific audience
  • engage your subscribers to communicate with the Messenger bot or subscribe to a Message Sequence
  • get to know your audience and segment it with tags depending on users' replies (conversational actions).

2. Broadcast Tab Interface and Stats

All your broadcasts are stored in Broadcasting > Broadcast section, which contains Drafts, Scheduled Broadcasts, and History tabs. Once you send a Broadcast to your subscribers, you can find it in History tab, watch it work and measure the stats for each of your messages (sent, delivered, opened, clicked). 

This Broadcast was sent and delivered to 2 subscribers, they opened a message and gave a reply.

Let's see what this stats mean:

Sent is the number of Broadcasts successfully sent.

Delivered is a number of Broadcasts seen by users. Which means your Subscribers have opened Messenger but don't open your Broadcast.

Opened is a number of Broadcasts opened by users.

Clicked is a number of clicks registered in this Broadcast.  

3. How To Create a Broadcast

It’s easy. Create your first Broadcast message in a message constructor and add a number of conversational actions (Buttons or Quick Replies) users can answer with. Don’t make your subscribers get lost in replies, try to involve them in a conversation with one or several options. Create some Attached Messages for the reply options you offer, but don’t make the conversation too deep. You can also assign an Action to each reply — add or remove tags, subscribe users to sequences, notify admins, etc.

4. Settings. Broadcast Message Types

Subscription Broadcast allows you to deliver non-commercial content to your subscribers at any time you want. Use it as a conversational option to start a dialogue with your audience. Keep in mind, broadcast messages cannot contain any ads or promotional materials.

Promotional Broadcast allows you to send commercial messages only to subscribers that were active (interacted with your bot) over the last 24 hours. Use this option carefully, you don't want to annoy your subscribers with mass promotions. Use Subscription Broadcast first to reveal the audience's interests so that you could deliver relevant commercial content.

Follow-Up Broadcast can be sent after a Promotional Broadcast once the 24-hour window has been closed to remind your subscribers about your promotion. After that, you won’t be able to send them any promotional messages until they interact with your Messenger bot again. Don’t miss a chance!

To promote or sell something, Admin needs to use Promotional Broadcasts — they can be sent only to Subscribers who interacted with the page in the last 24 hours in any way (sent a message or clicked a button). After 24 hours, you can only send them the support-related question through the LiveChat or engaging materials with the Subscriptional or Follow-Up Broadcast. This is called "24+1" Window - you can learn more about it here.

You can choose a Broadcast type in Draft Broadcast's Settings.

5. Additional Settings. How To Target and Schedule Broadcasts


You can target each of your Broadcasts by lots of conditions: gender, tags, name, activity, language, timezone, etc. Adding targeting conditions you can instantly see the number of users the message will be sent to.

Schedule Broadcast

Start sending your Broadcasts immediately or schedule it to be sent on a particular date and time.

Timezone Settings

These settings allow you to consider your subscribers' timezone. You can pick one of three options:

  • Send all at the same time delivers your Broadcast immediately.
  • Time Travel option delivers a Broadcast at the scheduled time according to subscriber's time zone.
  • Limit sending time delivers a Message as soon as possible once user's daytime in his current timezone matches desired delivery hours.

Notifications Settings

Please note that Facebook API only allows to regulate mobile Messenger notifications. The settings below do not apply to desktop notifications. 

Regular Push notification makes a sound and sends a notification to your mobile device. Use it for important messages.
Only 1 regular notification triggers only 1 regular notification (the first message in the broadcast) and the rest of it is sent in silent mode. Great for times when you have 2+ messages in your broadcast but don't want to send too many notifications.
Only 2 regular notifications trigger 2 notifications ( for the first 2 messages in the broadcast) and the rest of it is sent in silent mode. Ideal for broadcasts of 3+ messages.
Silent Push sends a notification to your mobile device without a sound. Use it for regular messages that don't require immediate action.
Silent broadcast doesn't display any notifications. Use it for silently sending content updates.

Keep in mind:

In broadcasts history CTR is recorded based on UNIQUE users' clicks and is only counted for Starting Step.

In case Starting Step doesn't contain any buttons or is an action/condition/etc. clicks won't be counted!

Here are some useful tips for creating a Broadcast:

1. Personalize your Broadcast messages. Start typing {{ to open a list of variables you can use (First Name, Full, Name etc.).

2. Engage your audience with some involving questions about themselves, try to figure out their interests and tag them.

3. Reward engaged users with useful and interesting content.

Now go break a leg!