Facebook Ads JSON

Want to learn more about this powerful tool? Our tutorial will help!

Facebook Ads are awesome for attracting new customers and communicating with your existing audience. JSON Growth Tool allows you to send an Opt-in message to every user who clicks on your ad. Sounds sweet? Let's find out how to do that.

Note: this feature is a part of our Pro plan and isn't available on a Free one.

Creating 'Facebook Ads JSON' Growth Tool 

Navigate to 'Growth Tools' tab and click on '+NewGrowth Tool'.

Type a name for your Growth Tool and click here to create new 'Facebook Ads JSON':

You need to create an Opt-in message. Click 'Edit' to start working in a Builder:

This process is similar to any other ManyChat message creation. However, there are some limitations:

  1. The first message in the Opt-in flow has to be less than 150 symbols.
  2. JSON doesn't support variables (ex. First Name field) and Delay Blocks.  

After Opt-in Message is finished, open 'Setup' tab:

And click here to copy your code:

Creating Facebook Ad in Power Editor

After opening Ads Manager, click 'Create Ad' button:

Next, you need to choose a campaign Objective. JSON Growth Tool works with Traffic Ads only. So here is your obvious choice:

After you click "Continue", the next obvious step is to choose Messenger as a destination for your Ad:

Feel free to select most suitable for you Audience, Budget & Schedule options. As for Placements, stick with Automatic Placements  this option will be adjusted automatically later. And click 'Next'.

Ignore everything and navigate right to 'Set up messages' button:

Here you will finally find JSON tab where you can place the code you have grabbed from ManyChat. Don't forget to delete the default code beforehand!

Click 'Preview in Messenger App' to check your Opt-in Message and the whole flow.
After JSON code is saved, the Ad's image and text successfully set up, you can click 'Confirm' to send your Ad to moderation.

Here is how your Ad will look like on the Facebook Feed:

'Send Message' button will fire your Opt-in Message to user's Messenger:

Yay! You have set up your Facebook Ad which will send an Opt-in Message to your potential or existing Audience. Remember, that users have to write anything back or click any Button in order to become a Subscriber.