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How to build automation for Shopify

In this article, you will learn how to use Shopify Triggers and build automation around the customers' visits to your store. First of all, you will need to connect our integration with Shopify to use Triggers from Shopify. Learn more about how to do this.

To create a new flow, click the Flows tab. Then, click the + New Flow button. After you give your flow a name and click Create Flow, you will be taken into the Flow Builder.

The first step is to choose your flow trigger - event in your Shopify store that will trigger this flow.


⚙️Abandoned cart - this one goes off when customers abandon their carts. Should a customer come back and update her/his cart during this period (while the trigger is waiting to go off) - it will be rescheduled.

⚙️Placed Order - goes off when a customer completes the checkout process and creates an order in your store.

⚙️Fulfilled Order - goes off when an order's status changes to 'fulfilled'.

As soon as you complete your trigger setup, you can start building your automation. All triggers are available within Facebook Messenger, SMS and Email.

When you use Shopify Triggers, you have the ability to use the customer's context, which are the variables in your automation. You can use it to check-in a condition or use it in your content.

Abandoned cart trigger has the additional Shopify variables that you can use, like:

  • Cart Url - to use in button to get customers back to their carts
  • Cart is Paid - A variable that you can check in a Condition. For example, if you use Smart Delay in your Abandoned Cart Automation and want to check if this cart is paid or not.
  • Abandoned Cart Gallery - make your message more enticing by showing your customers the items they abandoned in a card gallery. All content for "cart gallery" is generated automatically, no need to set it up. Just click on the "+Cart" option in the "Send Message" step.

Placed Order and Fulfilled order triggers have the additional Shopify variables like:

  • Order Price
  • Order Number
  • Order Status Url

And you can use a discount code in your automation. You can add the link that automatically applies a coupon code to a Shopify Cart.

All these triggers give you the ability to re-engage abandoned cart, notify your customers about order and shipment updates, collect reviews and feedback after the purchase, and generate repeat purchases.

And don't forget that you need to place widgets in your Store to generate subscribers from there. This is needed to match the store customer's id with their ManyChat id. Learn more about how to use our widgets.