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Use Email Open Tracking in your Automation

Overview

Within ManyChat, we know when a contact opens your email and we can track this event internally. So we were thinking, why don't we let you use this information to create powerful and effective automation? So now you can!
Using the Email Open trigger, now you can track:

  • Contacts who has opened an email and clicked a call-to-action button
  • Contacts who has opened an email and have not clicked a call-to-action button
  • Contacts who haven't opened an email

For different contacts, you can use different tactics and choose different automation paths. And you can do this all in one place — in your flow!

Use cases

  • Continue automation only for engaged contacts

You can continue automation only for the contacts who have opened your email. So the next step of your campaign will be triggered not by the information that email sent, but by more informative knowledge that the contact has opened this email. For example, if you send a new lesson from a course every week, you can see who has opened the previous email with the lesson and send the new one only to them. 

  • Re-engage inactive contacts

It is extremely powerful to know who hasn't opened your email! You can try re-engage these contacts on other channels or try another email for them.
Tag contacts who have not opened an email. Then after a Delay, set up a Condition block depending on these tags and trigger automation for inactive contacts.

  • Find out who are the most engaged contacts

You can easily find out who has opened your email more than once. It can mean this contact is highly interested in your product or content. So you can tag these people and consider them potential buyers.
To find out who's the most engaged, collect the number of email openings in the custom user field as a counter and learn more about a contact's behavior. You will need an Action (connected to On Open trigger) that will increase the value by 1 for this Contact's custom user field (CUF).

  • Last open and last clicked

Define people that don't want to get your emails or gave you an inactive email address. You can do this by collecting information about contacts' overall engagement.
To do so, create a date custom user field (CUF) called for example "Last Opened", and update this field with trigger "On Open" in all your email blocks (you will need an Action that saves the date/time of when the action happens).

  • Other

You can go deeper. You can use opening information the way you want to also. You can track opening times and optimize your campaigns to send at the best time, and you can even find your average open rate window. You can create your own use cases and we will be happy if you share your experience with us!

So Email Open Tracking is a very powerful and strong tool that can help you create smart automation paths depending on contacts behavior. It is definitely worth a try!

How to set up trigger On Open

  • Activate "Additional automation" in your Email block

  • Choose the Next Step that will be trigger when contact opens this email

You can choose for the trigger to perform every time a contact opens the email or only the first time.

Be careful choosing the "Every time" option. You can accidentally resend the same information to the same contact. If you want to use the "Every time" option and prevent this from occurring, try adding in an additional CUF as "Open counter" and check the number using a Condition block. That will help you to send content only once to a contact.