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ManyChat Statistics

ManyChat has a great amount of information about your subscribers, your tools, and their connection with each other. For example, you can always track how many users got specific messages, or how many users clicked certain buttons in your Flows. 

This article is dedicated to our instruments for tracking that information — every section shows different numbers with different meanings, and we want to help you understand these numbers so you can know ManyChat like the back of your hand.

Use our section directory to quickly navigate through the page!

  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings


Dashboard


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Dashboard's "Bot Overview" tab will show you information about your bot's channels (SMS/Email stats) and entities (Growth Tools, Sequences, Flows, etc.), active subscribers and the audience's growth and its segments:
You can analyze audience growth here with 3 different graphs:
1. Active Subscribers
2. Net Subscribers
3. Subscribers & Unsubscribers

'Active Subscribers' graph shows how many Subscribers you have right now (big blue numbers on the screenshot above); Subscribes, Unsubscribes and Net Subscribers numbers for the chosen period are under the graph.

You can choose any time period you want, and the numbers below the graph will change accordingly. NOTE: When selecting Today, you will see stats for the past 24 hours. These stats may differ when you check them a day after, because of that.
'Net Subscribers' graph shows you numbers that represent Subscribes minus Unsubscribes for each day. You also can play with time periods here.

'Subscribers & Unsubscribers' shows you day by day statistics for users who subscribed and unsubscribed from your bot (see what I did there?). This view helps you analyze why you have ups and downs, which dates those ups and downs correlate to, and give you some insight into how you can get more subscribers!

This window at the bottom of the Bot Overview allows you to quickly review stats of your current subscribers, quickly open their profiles from here and check how many of each entity you have in your bot.
You can open each tab by simply clicking on it!

"Metrics" tab displays information about your earnings and user's activity on pages embedded with ManyChat Pixel. If you are at loss with any specific number, just hover over "?" symbol to get more information!
You can change the currency for the view and displayed statistics by specific conversion event.

Audience tab


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

LiveChat


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

There is not much statistical information in the LiveChat section: here you can see the user's profile like in the Audience tab and the time when subscribers interacted with your page. NOTE: "interaction" is the live message to your page through direct messages. Opt-ins from different Growth Tools and bot messages will not count.

Growth Tools


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Widget

Impressions

Opt-Ins

Opened, %

Clicked, %

Overlay/Embeddable Widgets, Landing Page, Checkbox

That's how many users saw this particular widget at all

That's how many users clicked the button "Send to Messenger" (as for the Checkbox, it's any button with the widget's code installed in it)

That's how many users saw the Opt-In Message (compared to the number in the Opt-Ins column) of your growth tool

That's how many users clicked any button in the Opt-In Message (compared to the number in the Opt-Ins column)

Messenger Ref URL

Can't be tracked for this widget - you'll see '-' in this column, as well as in the 'Conversion' section

That's how many users opted in after clicking the link

That's how many users opened the Opt-In Message after clicking the link (new users also have to click 'Get Started' button first to receive the Opt-In Message);

That's how many users clicked any button in the Opt-In Message of the widget.

Facebook Comments

That's how many users left a comment in the comment section of the post on your Fan Page connected to the widget

That's how many users replied to the Auto-response from the widget

That's how many users saw the Opt-In Message (compared to the number in the Opt-Ins column) of your growth tool

That's how many users clicked any button in the Opt-In Message (compared to the number in the Opt-Ins column).

Facebook Messenger Code

Can't be tracked for this widget - you'll see '-' in this column, as well as in the 'Conversion' section

That's how many users opted in after scanning the code

That's how many users opened the Opt-In Message after scanning the code

That's how many users clicked any button in the Opt-In Message of the widget

Customer Chat

That's how many users saw the Greeting Message of this particular widget on your website

That's how many users clicked the "Chat" button of the widget to start the dialogue

That's how many users saw the Opt-In Message from this widget

That's how many users clicked any button in the Opt-In Message (compared to the number in the Opt-Ins column)

Facebook Ads JSON

For now, JSON stats can't be tracked by ManyChat, unfortunately. You can see a disclaimer about it under "?" sign in the 'Clicked' section of JSON statistics. It says: "Due to platform limitations we cannot definitely track Growth Tool impressions and opt-in message stats. The first time we can track a user is when he/she clicks a button in your Opt-In Message".

'Conversion' rate is the percentage of users who'd opted-in after completing the “Impression” action.

Broadcasts


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Important note: the stats in a Broadcast will only be displayed if its Starting Step is of the "Send Message" type. Conditions, Randomizers, and other block types that do not have Sent/Read/Clicked stats of their own will make their Broadcasts show all stats as 0 regardless of the actual outcome.

Automation


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Flows


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

There are individual stats for every message block in every Flow:
Sent — how many times the Message block was sent to the users.
Delivered — how many users opened Messenger but didn’t read the message.
Opened — how many users opened the message in Messenger.
Clicked — how many users clicked on the button in the message.

Important note: buttons individually count clicks by unique users. What does it mean?
Each button counts the percent of the users from total (4) that clicked on it. In the example of the first button, 50% (2 users) clicked on it. They clicked 2 times each, but that doesn't matter: we are counting only the unique users, not the number of clicks.
At the same time, all users clicked on the second button and only one has chosen the third. Therefore 100% and 25%.

Here you can see how many Responses you've received via User Input block:

If your Flow connected to the website with a Pixel, it will also display all earnings in each currency that was accepted in payment. Each Flow also displays number of collected phones and emails:

SMS


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

There are individual stats for every SMS in the Flow:
Sent — how many times this SMS was sent to carrier.
Delivered — how many SMS carrier delivered to users' phones.
Clicked — how many users interacted within your SMS by submitting a reply.

Opened stats cannot be tracked and therefore is not shown.

Email


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Email blocks have their own stats for each block in the Flow:
Sent — how many times this e-mail was sent to users.
Delivered — how many users received the e-mail, but didn't open it.
Opened — how many users opened the e-mail.
Clicked — how many users clicked on the button in it.
Bounced — the number of undelivered messages due to a non-existent email address or mailing protection.
Spam Report — how many users that marked the letter as spam.
Unsubscribed — how many users unsubscribed from emails, allows to evaluate the effectiveness of your letter and your contact base.

Settings


  Dashboard  |  Audience  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

'Subscriber Reports' section which can be found in Settings => Notifications allows you to choose the frequency of updates on how your subscriber base (from Dashboard) is doing. You can choose Daily, Weekly or Monthly updates.

On the Payments tab, you can see your Order History for all purchases if you set up the Buy Button:

On SMS/Email tabs you can view information about phone numbers and information displayed to your users upon sending.

On Billing tab, you will find the full information about your current plan and s