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ManyChat has a great amount of information about your contacts, your tools, and their connection with each other. For example, you can always track how many contacts got specific messages, or how many contacts clicked certain buttons in your Flows. 

This article is dedicated to our instruments for tracking that information — every section shows different numbers with different meanings, and we want to help you understand these numbers so you can know ManyChat like the back of your hand.

Use our section directory to quickly navigate through the page!

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Dashboard

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Dashboard's "Bot Overview" tab will show you information about your bot's channels (SMS/Email stats) and entities (Growth Tools, Sequences, Flows, etc.), active contacts and the audience's growth and its segments:
You can analyze audience growth here with 3 different graphs:
1. Active Contacts
2. Net Contacts
3. Active & Inactive Contacts

'Active Contacts' graph shows how many Contacts you have right now (big blue numbers on the screenshot above); Active Contacts, Inactive Contacts and Net Contacts numbers for the chosen period are under the graph.

You can choose any time period you want, and the numbers below the graph will change accordingly. NOTE: When selecting Today, you will see stats for the past 24 hours. These stats may differ when you check them a day after, because of that.
'Net Contacts' graph shows you numbers that represent Active Contacts minus Inactive Contacts for each day. You also can play with time periods here.

'Active & Inactive Contacts' shows you day by day statistics for a contact who subscribed and unsubscribed from your bot (see what I did there?). This view helps you analyze why you have ups and downs, which dates those ups and downs correlate to, and give you some insight into how you can get more contacts!

This window at the bottom of the Bot Overview allows you to quickly review stats of your current contacts, quickly open their profiles from here and check how many of each entity you have in your bot.
You can open each tab by simply clicking on it!

"Metrics" tab displays information about your earnings and contacts's activity on pages embedded with ManyChat Pixel. If you are at loss with any specific number, just hover over "?" symbol to get more information!
You can change the currency for the view and displayed statistics by specific conversion event.

Contacts tab

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

LiveChat

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

There is not much statistical information in the LiveChat section: here you can see the contact's profile like in the Contacts tab and the time when contacts interacted with your page. NOTE: "interaction" is the live message to your page through direct messages. Opt-ins from different Growth Tools and bot messages will not count.

Growth Tools

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Widget

Impressions

Opt-Ins

Opened, %

Clicked, %

Overlay/Embeddable Widgets, Landing Page, Checkbox

That's how many contacts saw this particular widget at all

That's how many contacts clicked the button "Send to Messenger" (as for the Checkbox, it's any button with the widget's code installed in it)

That's how many contacts saw the Opt-In Message (compared to the number in the Opt-Ins column) of your growth tool

That's how many contacts clicked any button in the Opt-In Message (compared to the number in the Opt-Ins column)

Messenger Ref URL

Can't be tracked for this widget - you'll see '-' in this column, as well as in the 'Conversion' section

That's how many contacts opted in after clicking the link

That's how many contacts opened the Opt-In Message after clicking the link (new contacts also have to click 'Get Started' button first to receive the Opt-In Message);

That's how many contacts clicked any button in the Opt-In Message of the widget.

Facebook Comments

That's how many contacts left a comment in the comment section of the post on your Fan Page connected to the widget

That's how many contacts replied to the Auto-response from the widget

That's how many contacts saw the Opt-In Message (compared to the number in the Opt-Ins column) of your growth tool

That's how many contacts clicked any button in the Opt-In Message (compared to the number in the Opt-Ins column).

Facebook Messenger Code

Can't be tracked for this widget - you'll see '-' in this column, as well as in the 'Conversion' section

That's how many contacts opted in after scanning the code

That's how many contacts opened the Opt-In Message after scanning the code

That's how many contacts clicked any button in the Opt-In Message of the widget

Customer Chat

That's how many contacts saw the Greeting Message of this particular widget on your website

That's how many contacts clicked the "Chat" button of the widget to start the dialogue

That's how many contacts saw the Opt-In Message from this widget

That's how many contacts clicked any button in the Opt-In Message (compared to the number in the Opt-Ins column)

Facebook Ads JSON

For now, JSON stats can't be tracked by ManyChat, unfortunately. You can see a disclaimer about it under "?" sign in the 'Clicked' section of JSON statistics. It says: "Due to platform limitations we cannot definitely track Growth Tool impressions and opt-in message stats. The first time we can track a user is when he/she clicks a button in your Opt-In Message".

'Conversion' rate is the percentage of contacts who'd opted-in after completing the “Impression” action.

Broadcasts

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Important note: the stats in a Broadcast will only be displayed if its Starting Step is of the "Send Message" type. Conditions, Randomizers, and other block types that do not have Sent/Read/Clicked stats of their own will make their Broadcasts show all stats as 0 regardless of the actual outcome.

Automation

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Flows

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

There are individual stats for every message block in every Flow:
Sent — how many times the Message block was sent to the contacts.
Delivered — how many contacts opened Messenger but didn’t read the message.
Opened — how many contacts opened the message in Messenger.
Clicked — how many contacts clicked on the button in the message.

Important note: buttons individually count clicks by unique subscribed contacts. What does it mean?
Each button counts the percent of the contacts from total (4) that clicked on it. In the example of the first button, 50% (2 contacts) clicked on it. They clicked 2 times each, but that doesn't matter: we are counting only the unique subscribed contacts, not the number of clicks.
At the same time, all contacts clicked on the second button and only one has chosen the third. Therefore 100% and 25%.

Here you can see how many Responses you've received via User Input block:

If your Flow connected to the website with a Pixel, it will also display all earnings in each currency that was accepted in payment. Each Flow also displays number of collected phones and emails:

SMS

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

There are individual stats for every SMS in the Flow:
Sent — how many times this SMS was sent to carrier.
Delivered — how many SMS carrier delivered to contacts' phones.
Clicked — how many contacts interacted within your SMS by submitting a reply.

Opened stats cannot be tracked and therefore is not shown.

Email

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

Email blocks have their own stats for each block in the Flow:
Sent — how many times this e-mail was sent to contacts.
Delivered — how many contacts received the e-mail, but didn't open it.
Opened — how many contacts opened the e-mail.
Clicked — how many contacts clicked on the button in it.
Bounced — the number of undelivered messages due to a non-existent email address or mailing protection.
Spam Report — how many contacts that marked the letter as spam.
Unsubscribed — how many contacts unsubscribed from emails, allows to evaluate the effectiveness of your letter and your contact base.

Settings

  Dashboard  |  Contacts  |  LiveChat  |  Growth Tools  |  Broadcasts  |  Automation  |  Flows  |  SMS  |  Email  |  Settings

'Contact Reports' section which can be found in Settings => Notifications allows you to choose the frequency of updates on how your contact base (from Dashboard) is doing. You can choose Daily, Weekly or Monthly updates.

On the Payments tab, you can see your Order History for all purchases if you set up the Buy Button:

On SMS/Email tabs you can view information about phone numbers and information displayed to your contacts upon sending.

On Billing tab, you will find the full information about your current plan and s