The Landing Page Growth Tool is another powerful ManyChat feature which allows you to create a simple landing page in just a few clicks.
This tool is awesome for instant promotions, especially if you do not have your own website or promo page. It's quick and easy: create a page and share the link with your customers in social media, by e-mail, or via a direct link. Ready to roll? Let's go!
Create a new Growth Tool and choose the Landing Page from the list. See this tiny flag in Other Growth Tools section? That's it!
This Growth Tool has 4 tabs:
Initial State — this is how users see your Landing Page for the first time.
Submitted State — Landing Page appearance after a user clicks the button. It can display a custom message or redirect the user to another URL.
Opt-In Actions — messages user will receive after they click the button.
Setup — this is where you can grab your Landing Page URL.
I decided to create a ManyChat Webinar Landing Page as an example, and it took less than 5 minutes to set it up. I used no design software at all, but still it looks awesome!
That is how you can customize it:
- Add a Headline
- Add a Description (not obligatory)
- Choose a button type: With checkbox allows you to create a custom button text (Send to Messenger checkbox appears below). Send to Messenger removes the checkbox, but in that case it's not possible to edit the button's title
NOTE: When somebody clicks the button in your Landing Page and get the opt-in message from the bot, they have to reply to this message or click a reply button/quick reply in order to become a Messenger subscribed contact!
- Choose Background, Headline and Description Colors
- Choose Button Background: blue or white
- Set Button Size: Small, Medium or Large
- Attach an Image
- Set Image Placement: Above Headline, Above Description and Below Description
Now you can preview your Landing Page on desktop or mobile device. You can also find a link in Setup tab and open the page in your browser (you have to activate the Landing Page first). This is what we get:
Submitted State tab has 2 options: you can either Show new message or Redirect to URL.
Redirect to URL enables you to send a user to any page you want after they click the Send to Messenger button. Here you can insert the URL and choose where it will be opened — in a new or current tab.
Note: Keep in mind that certain browser settings may block pop-up windows and prevent widgets like the Landing Page from working correctly.
I'd like to thank people for clicking and provide them further instructions, so I choose Show new message that allows me to create another custom page with a new appearance. So here's what you can do:
- Add new Headline
- Add a Description or just turn it off
- Choose Background, Headline, Button, Button Text, and Description colors
- Add custom Button text
- Attach an Image
- Set Image Placement: Above Headline, Above Description or Below Description
So my Landing Page did the trick and it's time to get in touch with my new ManyChat contacts to deliver them some information. I created a Message in Message Builder that contains a link to a webinar and a Conversational Action that starts an interaction with the bot. It also tags the contact so I can create a Broadcast to deliver them a webinar replay later in case they miss it.
This is the final step that allows you to get your Landing Page link and share it by e-mail, in social networks and messengers. Share it with your customers and convert them into contacts!
You can also add your Facebook Pixel ID to the Landing Page to track the page's events:
Amazing! Creating Landing Pages has never been so easy!
1. If the "Send to Messenger" button is not visible on your Landing Page, the issue might be caused by some ad blocking browser extensions on your or user's side - they need to be turned off in order for the button to appear correctly.
Obviously, the internet connection should be fast enough and stable as well.
2. If your Landing page isn't sending the Opt-in message, first make sure that this Growth Tool is active.
If it is, please click 'Refresh Permissions' button (find it in 'Settings' => 'General' in your ManyChat account). You need to have the 'Admin' Page Role in ManyChat and on Facebook to do that.
Also, head to the Growth Tools tab and check the list of Authorized Websites. Make sure that you have ManyChat listed there, and if not - make sure to add it.
Please, make sure that all changes are saved before using the Growth Tool: click 'Edit Flow' and then 'Publish' - this will save and update your Opt-In message. After that, re-activate your Growth Tool.
The most common reason why your Opt-in Message isn't getting sent is that ManyChat is not owning a conversation on Facebook. This is controlled by the Handover Protocol: it is a protocol of passing control of user conversations to the LiveChat apps based on their Receiver Role. In order for ManyChat to process all messages with 100% accuracy, you have to set up your Handover Protocol.
To enable Handover Protocol: head to your Facebook Page's Settings => Messenger Platform => App Settings => Configure, assign the 'Primary Receiver' role to ManyChat and the 'Secondary Receiver' role to other apps.
To activate Handover Protocol properly, it is required for a Page to have one app with the 'Primary Receiver' role.
You can find all information about this in our article here: Handover Protocol.